+ CLIENT - POPEYES
+ AGENCY - GUT MIAMI
+ ROLE - ASSOCIATE CREATIVE DIRECTOR
+ AGENCY - GUT MIAMI
+ ROLE - ASSOCIATE CREATIVE DIRECTOR
BEST PRODUCT LAUNCH OF THE YEAR 2022
When everyone expected Popeyes to keep fueling the Chicken Wars, we surprised the country by ending them with the launch of our new nuggets and a campaign we called: We Come In Piece,
8-Piece.
8-Piece.
Inspired by John Lennon and Yoko Ono's 70's peace movement, we spread peace in everything we did, from changing our tone on social media to inviting people to "Give piece a try" throughout TV, social, print, OOH, and radio. We even bought 1 million nuggets from our ex-Chicken Wars rivals, McDonald's, Chick-Fil-A, KFC, Wendys, and Burger King, and donated them to the Second Harvest Food Bank of New Orleans.
